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Private White V.C. | Pleased To Meet You

Private White V.C.

Private White V.C.

Cottenham House factory as one of the U.K's leading manufacturers and today it employs roughly 80 people.

When Eden launched the brand, he and the Managing Director Mike Stoll (who’s also Eden’s godfather), sought out the expertise of the enigmatic and talented Nick Ashley to be its Creative Director. A brilliant ambassador for the brand, Ashley explains that “they were a manufacturer trying to get into retail but to be honest knew fuck all about retail. Whereas, I had designed clothes and sold them in my own shops. So, I had a little bit of retail experience which I brought to the table in addition to designing clothes.” 



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