Officine Generale: Designer Pierre Maheo began the season with doubt, questioning the relevance of the quiet elegance of his label Officine Generale. A breath of fresh air amidst the whirlwind of hard and fast trends, his S/S 2018 offering was strong, stable and sublime.
Birkenstock: For its fashion week debut, the German brand erected a verdant greenhouse inside a tent within the Tuileries Gardens. A gang of 40 male and 40 female models weaved around a meandering runway within the space, which was lined with lush and tropical greenery. Its signature sandals- imagined for S/S 2018 with rubberized leather, all over rivets and new metallics
Études: The creative collective headed by Jérémie Égry, Aurélien Arbet and José Lamali, payed tribute to their beloved city of Paris for S/S 2018. Out first came a relaxed linen short suit with thick green vertical stripes running through it reminiscent of the colour used by Paris public transport.
Wooyoungmi: The notorious LA skater clan Z-Boys and their nonchalant approach to dressing inspired mother-and-daughter designers Mme Woo and Katie Chung this season. Relaxed tailoring dominated, with oversized suit jackets in virgin wool and soft cotton twills.
Acne Studios: Guest unconventionally entered the presentation via the back entrance. After being escorted through the backstage area, attendees were put in the position of model as the show caller gave a queue to exit the catwalk. Out front, models seated on deck chairs and dressed in the collection watched as press took to the catwalk in a role reversal.
Julien David: Three models dressed in an everyday uniform of jeans and t-shirts sat in the middle of the catwalk as guests arrived at Julien David's S/S 2018 show. These looks set the tone and David's interest in re-examining notions of the ordinary. Regular fit jeans, shirts and workwear jackets were all given an ingenious update through their materials and construction. Seams were bonded instead of being stitched, a cheap synthetic chiffon was upgraded to become water and wind proof through a specially developed treatment, and a super light Japanese denim was custom washed at David's Tokyo base. Sneakers in vegetable-tanned cowhide competed the collection.